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Concepting. UI & UX Design. 3D Spatial design. 3D Prototype. QA Testing. Marketing.

Intel Microsoft Build Event

Computer Vision AI Demo

Brought Intel’s cutting-edge performance to life through immersive mixed reality storytelling in collaboration with Microsoft Azure.

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The Goal

Context & Brief

Showcase Intel’s latest chip performance and gaming capabilities through an immersive mixed reality experience that highlights real-time responsiveness, precision, and power in an engaging, tech-forward way.

Challenge

Transform Intel’s highly technical hardware specs into a visually stunning, intuitive AR/VR experience that both gamers and general audiences can instantly understand—while maintaining Intel’s brand integrity and high production standards.

KPI

To create excitement and buzz around T-Mobile innovative approach to marketing and delight the leadership at T-Mobile.

Solution

AI demo showcasing Intel’s latest technology with Microsoft

Rock Paper Reality concepted and developed the experience end-to-end, integrating Unity-based interactivity, motion graphics, and custom 3D visualizations to embody Intel’s speed and precision—transforming a complex technology narrative into an immersive, emotionally resonant experience.

image

Chuck demos computer vision in the factory

Tap Chuck to begin ➜ see the factory and the efficiency of computer vision ➜

use Intel’s chip technology ➜ go to see the code

UX Wireframe

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I mapped out the journey as a 3D whiteboard to clearly understand the user experience.

High Fidelity User Flow

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The lego and arcade like high fidelity style

Process

Sneak peak into the process of how I pieced the design together

Using Adobe Aero and Google Geospatial we placed and developed the game in Times Square.

image
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2D and 3D graphics developed for the game.

image

Simple way of demonstrating AI

A sleek, futuristic aesthetic blending precision-engineered 3D visuals with luminous particle systems and responsive motion—reflecting Intel’s innovation, power, and elegance in every interaction.

Design

Taking Elegance from 2D into a 3D World.

The Glenlivet’s curated brand is world-reknowned as an elegant, simple and refined brand. The sample room need to take this into an immersive environment, from the interior architecture, design of the taste notes, experience and sound.

 

The translation from a 2D brand to a 3D world of the brand, orchestration of sound, touch, look and animaton of

photoreal 3D assets and gem-collecting gameplay that turns tasting notes into an immersive experience. The taste of the whiskey is experienced through beautifully curated orchestration of sound, touch, look and animation.

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Lego like elements

Design

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Let’s work together

Go to LinkedIn profile

Work

About

Contact

Go to Home page

Concepting. UI & UX Design. 3D Spatial design. 3D Prototype. QA Testing. Marketing.

Intel Microsoft Build Event

Computer Vision AI Demo

Brought Intel’s cutting-edge performance to life through immersive mixed reality storytelling in collaboration with Microsoft Azure.

image

The Goal

Context & Brief

Showcase Intel’s latest chip performance and gaming capabilities through an immersive mixed reality experience that highlights real-time responsiveness, precision, and power in an engaging, tech-forward way.

Challenge

Transform Intel’s highly technical hardware specs into a visually stunning, intuitive AR/VR experience that both gamers and general audiences can instantly understand—while maintaining Intel’s brand integrity and high production standards.

KPI

To create excitement and buzz around T-Mobile innovative approach to marketing and delight the leadership at T-Mobile.

Solution

AI demo showcasing Intel’s latest technology with Microsoft

Rock Paper Reality concepted and developed the experience end-to-end, integrating Unity-based interactivity, motion graphics, and custom 3D visualizations to embody Intel’s speed and precision—transforming a complex technology narrative into an immersive, emotionally resonant experience.

image

Chuck demos computer vision in the factory

Tap Chuck to begin ➜ see the factory and the efficiency of computer vision ➜

use Intel’s chip technology ➜ go to see the code

Process

Sneak peak into the process of how I pieced the design together

Using Adobe Aero and Google Geospatial we placed and developed the game in Times Square.

image
image
image
image

2D and 3D graphics developed for the game.

UX Wireframe

image

I mapped out the journey as a 3D whiteboard to clearly understand the user experience.

High Fidelity User Flow

image

The lego and arcade like high fidelity style

image

Simple way of demonstrating AI

A sleek, futuristic aesthetic blending precision-engineered 3D visuals with luminous particle systems and responsive motion—reflecting Intel’s innovation, power, and elegance in every interaction.

Design

Taking Elegance from 2D into a 3D World.

The Glenlivet’s curated brand is world-reknowned as an elegant, simple and refined brand. The sample room need to take this into an immersive environment, from the interior architecture, design of the taste notes, experience and sound.

 

The translation from a 2D brand to a 3D world of the brand, orchestration of sound, touch, look and animaton of

photoreal 3D assets and gem-collecting gameplay that turns tasting notes into an immersive experience. The taste of the whiskey is experienced through beautifully curated orchestration of sound, touch, look and animation.

image
image
image

Lego like elements

Design

image
Scroll to top of the page

Let’s work together

Work

About

Contact

Go to Home page

Concepting. UI & UX Design. 3D Spatial design. 3D Prototype. QA Testing. Marketing.

Intel Microsoft Build Event

Computer Vision AI Demo

Brought Intel’s cutting-edge performance to life through immersive mixed reality storytelling in collaboration with Microsoft Azure.

image

The Goal

Context & Brief

Showcase Intel’s latest chip performance and gaming capabilities through an immersive mixed reality experience that highlights real-time responsiveness, precision, and power in an engaging, tech-forward way.

Challenge

Transform Intel’s highly technical hardware specs into a visually stunning, intuitive AR/VR experience that both gamers and general audiences can instantly understand—while maintaining Intel’s brand integrity and high production standards.

KPI

To create excitement and buzz around T-Mobile innovative approach to marketing and delight the leadership at T-Mobile.

Solution

AI demo showcasing Intel’s latest technology with Microsoft

Rock Paper Reality concepted and developed the experience end-to-end, integrating Unity-based interactivity, motion graphics, and custom 3D visualizations to embody Intel’s speed and precision—transforming a complex technology narrative into an immersive, emotionally resonant experience.

image

Chuck demos computer vision in the factory

Tap Chuck to begin ➜ see the factory and the efficiency of computer vision ➜

use Intel’s chip technology ➜ go to see the code

UX Wireframe

image

I mapped out the journey as a 3D whiteboard to clearly understand the user experience.

High Fidelity User Flow

image

The lego and arcade like high fidelity style

Design

Taking Elegance from 2D into a 3D World.

Users step into a virtual environment where they can interact with dynamic 3D elements representing Intel’s chip architecture and performance—particles, pulses, and fluid motion respond in real time to movement and input, mirroring the chip’s responsiveness.

image

Simple way of demonstrating AI

A sleek, futuristic aesthetic blending precision-engineered 3D visuals with luminous particle systems and responsive motion—reflecting Intel’s innovation, power, and elegance in every interaction.

image
image
image

Lego like elements

Process

Sneak peak into the process of how I pieced the design together

Using Adobe Aero and Google Geospatial we placed and developed the game in Times Square.

image
image
image
image

2D and 3D graphics developed for the game.

Design

image
Scroll to top of the page