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Spatial Designer. Marketing.

Google Maps AR Integration

Designing a first-ever AR activation inside Google Maps Platform— in time for the Paris Olympics.

image

The Goal

Context & Brief

To design immersive 3D geospatial AR experiences integrating cultural landmarks into Google Maps, showcased for I/O 2024 in collaboration with Google AR/VR, Arts & Culture.

Challenge

Rebuild 16 Paris icons (Eiffel Tower, 1900 Expo pavilions, etc.) in <20 MB assets that load instantly for a billion users, and produce a premium showcase video for Google I/O 2024.

KPI

Position Google Maps as a simple platform for immersive, brandable interactions that let cities and brands market to consumers.

Solution

Conceived a way to to time-travel.

Concepted and designed geospatial AR experiences within Google Maps, transforming everyday navigation into immersive journeys through 1900s Paris and 1789 Notre Dame—advancing AR’s accessibility and discoverability for a billion-plus users.

image

Seeing never-built Eiffel design concepts from 1900

Search a landmark in Maps ➜ tap “AR Experience” ➜ View AR through the camera or remotely via Street View.

image

Found a way to view Paris through time.

Created an immersive AR experience that reimagines 1900-era Paris—letting users explore alternate Eiffel Tower designs and rediscover the ephemeral pavilions of the Exposition Universelle.

image

Eiffel Revitalized | Inspiration

These immersive experiences — available right from Google Maps — let you experience Parisian landmarks in new ways.

image

View on Maps, From Wherever

Designed the experience for users to step into the AR experience wherever they are, seamlessly integrated within Google Maps’ Street View.

image

Geospatial Tour Guide, At Location

Prioritized visual excellence—crafting a composition that felt both cinematic and emotionally resonant.

Results

Here are the results post go live

Process

Sneak peak into the process of how this pieced together.

image
image

Tools

Figma, Adobe Aero, Photoshop, Illustrator

Testimonials

image

Jenny Sun

Product Manager at Google

“We envision entertainment, travel, education, arts, retail, and many more experiences. This is truly an exciting time to be a part of the Google Maps and geospatial AR community.”

Media and PR

Here’s what people are saying

image

Google Maps Introduces AR For Paris Landmarks With Rock Paper Reality

RPR teamed up with Google AR & VR and Google Arts and Culture to launch and promote a world-first AR activation in Google Maps, in Paris. 

Link to Article

image

Google AR at I/O 2024: New Geospatial AR features and more- Google Developers Blog

We've been exploring new ways to create engaging, easy to use, and shareable experiences and connect your Geospatial AR creations with more users.

Link to Article ->

image

Explore new augmented reality features in Google Maps

Google Maps now offers AR content at historical Parisian landmarks with Google Arts & Culture and Ubisoft.

Link to Article ->

Scroll to top of the page

Let’s work together

Go to LinkedIn profile

Work

About

Contact

Go to Home page

Spatial Designer. Marketing.

Google Maps AR Integration

Designing a first-ever AR activation inside Google Maps Platform— in time for the Paris Olympics.

image

The Goal

Context & Brief

To design immersive 3D geospatial AR experiences integrating cultural landmarks into Google Maps, showcased for I/O 2024 in collaboration with Google AR/VR, Arts & Culture.

Challenge

Rebuild 16 Paris icons (Eiffel Tower, 1900 Expo pavilions, etc.) in <20 MB assets that load instantly for a billion users, and produce a premium showcase video for Google I/O 2024.

KPI

Position Google Maps as a simple platform for immersive, brandable interactions that let cities and brands market to consumers.

Solution

Conceived a way to to time-travel.

Concepted and designed geospatial AR experiences within Google Maps, transforming everyday navigation into immersive journeys through 1900s Paris and 1789 Notre Dame—advancing AR’s accessibility and discoverability for a billion-plus users.

image

Seeing never-built Eiffel design concepts from 1900

Search a landmark in Maps ➜ tap “AR Experience” ➜ View AR through the camera or remotely via Street View.

image

Found a way to view Paris through time.

Created an immersive AR experience that reimagines 1900-era Paris—letting users explore alternate Eiffel Tower designs and rediscover the ephemeral pavilions of the Exposition Universelle.

image

Seeing the World

Designed the experience for users to step into the AR experience wherever they are, seamlessly integrated within Google Maps’ Street View.

image

Geospatial Tour Guide

Prioritized visual excellence—crafting a composition that felt both cinematic and emotionally resonant.

image

Eiffel Revitalized | Inspiration

These immersive experiences — available right from Google Maps — let you experience Parisian landmarks in new ways.

Results

Here are the results post go live

Process

Sneak peak into the process of how this pieced together.

image
image

Tools

Figma, Adobe Aero, Photoshop, Illustrator

Testimonials

A little line about what’s being said and who’s saying it.

image

Patrick Johnson

CEO of Rock Paper Reality

Başak Akman for designing a beautiful, intuitive UI—and for stepping in front of the camera in Paris”

 

Link to post ->

image

Jenny Sun

Product Manager at Google

“We envision entertainment, travel, education, arts, retail, and many more experiences. This is truly an exciting time to be a part of the Google Maps and geospatial AR community.”

Media and PR

Here’s what people are saying

image

Google Maps Introduces AR For Paris Landmarks With Rock Paper Reality

RPR teamed up with Google AR & VR and Google Arts and Culture to launch and promote a world-first AR activation in Google Maps, in Paris. 

Link to Article

image

Google AR at I/O 2024: New Geospatial AR features and more- Google Developers Blog

We've been exploring new ways to create engaging, easy to use, and shareable experiences and connect your Geospatial AR creations with more users.

Link to Article ->

image

Explore new augmented reality features in Google Maps

Google Maps now offers AR content at historical Parisian landmarks with Google Arts & Culture and Ubisoft.

Link to Article ->

Scroll to top of the page

Let’s work together

Work

About

Contact

Go to Home page

Spatial Designer. Marketing.

Google Maps AR Integration

Designing a first-ever AR activation inside Google Maps Platform— in time for the Paris Olympics.

image

The Goal

Context & Brief

To design immersive 3D geospatial AR experiences integrating cultural landmarks into Google Maps, showcased for I/O 2024 in collaboration with Google AR/VR, Arts & Culture.

Challenge

Rebuild 16 Paris icons (Eiffel Tower, 1900 Expo pavilions, etc.) in <20 MB assets that load instantly for a billion users, and produce a premium showcase video for Google I/O 2024.

KPI

Position Google Maps as a simple platform for immersive, brandable interactions that let cities and brands market to consumers.

Solution

Conceived a way to to time-travel.

Concepted and designed geospatial AR experiences within Google Maps, transforming everyday navigation into immersive journeys through 1900s Paris and 1789 Notre Dame—advancing AR’s accessibility and discoverability for a billion-plus users.

image

Seeing never-built Eiffel design concepts from 1900

Search a landmark in Maps ➜ tap “AR Experience” ➜ View AR through the camera or remotely via Street View.

image

Found a way to view Paris through time.

Created an immersive AR experience that reimagines 1900-era Paris—letting users explore alternate Eiffel Tower designs and rediscover the ephemeral pavilions of the Exposition Universelle.

image

Experience, without Travel

Designed the experience for users to step into the AR experience wherever they are, seamlessly integrated within Google Maps’ Street View.

image

Geospatial Tour Guide

Prioritized visual excellence—crafting a composition that felt both cinematic and emotionally resonant.

image

Eiffel Revitalized | Inspiration

Used AR to revive the history of the Eiffel Tower—merging historical storytelling with Google’s latest geospatial technology.

Results

Here are the results post go live

Process

Sneak peak into the process of how this pieced together.

image
image

Tools

Figma, Adobe Aero, Photoshop, Illustrator

Testimonials

A little line about what’s being said and who’s saying it.

image

Patrick Johnson

CEO of Rock Paper Reality

Başak Akman for designing a beautiful, intuitive UI—and for stepping in front of the camera in Paris”

image

Jenny Sun

Product Manager at Google

“We envision entertainment, travel, education, arts, retail, and many more experiences. This is truly an exciting time to be a part of the Google Maps and geospatial AR community.”

Media and PR

Here’s what people are saying

image

Google Maps Introduces AR For Paris Landmarks With Rock Paper Reality

RPR teamed up with Google AR & VR and Google Arts and Culture to launch and promote a world-first AR activation in Google Maps, in Paris. 

Link to Article →

image

Google AR at I/O 2024: New Geospatial AR features and more- Google Developers Blog

We've been exploring new ways to create engaging, easy to use, and shareable experiences and connect your Geospatial AR creations with more users.

Link to Article →

image

Explore new augmented reality features in Google Maps

Google Maps now offers AR content at historical Parisian landmarks with Google Arts & Culture and Ubisoft.

Link to Article →

Scroll to top of the page