Spatial Designer. Marketing.
Google Maps AR Integration
First-ever AR activation inside Google Maps Platform—
in time for the Paris Olympics.
Work
About
Contact
The Goal
Context & Brief
Ahead of I/O 2024, Google AR/VR, Arts & Culture, and Maps teamed up to debut immersive 3D geospatial AR directly in the Maps app.
Challenge
Rebuild 16 Paris icons (Eiffel Tower, 1900 Expo pavilions, etc.) in <20 MB assets that load instantly for a billion users, and produce a premium showcase video for Google I/O 2024.
KPI
Position Google Maps as a simple platform for immersive, brandable interactions that let cities and brands market to consumers.
Solution
A way to to time-travel.
AR used to turn ‘users’ into time travelers of 1900 Paris or 1789 Notre Dame using Google Maps geospatial AR: democratizing AR for 1 billion monthly Maps and biggest barrier to AR adoption: discoverability inside apps people already use.
See never-built Eiffel design concepts from 1900
Search a landmark in Maps ➜ tap “AR Experience” ➜ View AR through the camera or remotely via Street View.
Viewing Paris through time.
AR changes the world you are in to 1900-era Paris, users can view unrealized Eiffel Tower designs and the once-temporary Exposition Universelle pavilions.
Eiffel Revitalized | Inspiration
These immersive experiences — available right from Google Maps — let you experience Parisian landmarks in new ways.
View on Maps, From Wherever
The immersive experience is viewable wherever users are through street view on Google Maps.
Geospatial Tour Guide, At Location
The visual ‘stunning’ quality of the composition was the most important aspect to get right.
Results
Here are the results post go live
Tools
Figma, Adobe Aero, Photoshop, Illustrator
Patrick Johnson
CEO of Rock Paper Reality
‘Başak Akman for designing a beautiful, intuitive UI—and for stepping in front of the camera in Paris”
Link to post ->
Jenny Sun
Product Manager at Google
“We envision entertainment, travel, education, arts, retail, and many more experiences. This is truly an exciting time to be a part of the Google Maps and geospatial AR community.”
Media and PR
Here’s what people are saying
Google Maps Introduces AR For Paris Landmarks With Rock Paper Reality
RPR teamed up with Google AR & VR and Google Arts and Culture to launch and promote a world-first AR activation in Google Maps, in Paris.
Link to Article →
Google AR at I/O 2024: New Geospatial AR features and more- Google Developers Blog
We've been exploring new ways to create engaging, easy to use, and shareable experiences and connect your Geospatial AR creations with more users.
Link to Article ->
Explore new augmented reality features in Google Maps
Google Maps now offers AR content at historical Parisian landmarks with Google Arts & Culture and Ubisoft.
Link to Article ->
Work
About
Contact
Spatial Designer. Marketing.
Google Maps AR Integration
First-ever AR activation inside Google Maps Platform—
in time for the Paris Olympics.
The Goal
Context & Brief
Ahead of I/O 2024, Google AR/VR, Arts & Culture, and Maps teamed up to debut immersive 3D geospatial AR directly in the Maps app.
Challenge
Rebuild 16 Paris icons (Eiffel Tower, 1900 Expo pavilions, etc.) in <20 MB assets that load instantly for a billion users, and produce a premium showcase video for Google I/O 2024.
KPI
Position Google Maps as a simple platform for immersive, brandable interactions that let cities and brands market to consumers.
Solution
A way to to time-travel.
AR used to turn ‘users’ into time travelers of 1900 Paris or 1789 Notre Dame using Google Maps geospatial AR: democratizing AR for 1 billion monthly Maps and biggest barrier to AR adoption: discoverability inside apps people already use.
See never-built Eiffel design concepts from 1900
Search a landmark in Maps ➜ tap “AR Experience” ➜ View AR through the camera or remotely via Street View.
Viewing Paris through time.
AR changes the world you are in to 1900-era Paris, users can view unrealized Eiffel Tower designs and the once-temporary Exposition Universelle pavilions.
Seeing the World
The immersive experience is viewable wherever users are through street view on Google Maps.
Geospatial Tour Guide
The visual ‘stunning’ quality of the composition was the most important aspect to get right.
Eiffel Revitalized | Inspiration
These immersive experiences — available right from Google Maps — let you experience Parisian landmarks in new ways.
Tools
Figma, Adobe Aero, Photoshop, Illustrator
Patrick Johnson
CEO of Rock Paper Reality
‘Başak Akman for designing a beautiful, intuitive UI—and for stepping in front of the camera in Paris”
Link to post ->
Jenny Sun
Product Manager at Google
“We envision entertainment, travel, education, arts, retail, and many more experiences. This is truly an exciting time to be a part of the Google Maps and geospatial AR community.”
Google Maps Introduces AR For Paris Landmarks With Rock Paper Reality
RPR teamed up with Google AR & VR and Google Arts and Culture to launch and promote a world-first AR activation in Google Maps, in Paris.
Link to Article →
Google AR at I/O 2024: New Geospatial AR features and more- Google Developers Blog
We've been exploring new ways to create engaging, easy to use, and shareable experiences and connect your Geospatial AR creations with more users.
Link to Article ->
Explore new augmented reality features in Google Maps
Google Maps now offers AR content at historical Parisian landmarks with Google Arts & Culture and Ubisoft.
Link to Article ->
Work
About
Contact
Spatial Designer. Marketing.
Google Maps AR Integration
First-ever AR activation inside Google Maps Platform—
in time for the Paris Olympics.
The Goal
Context & Brief
Ahead of I/O 2024, Google AR/VR, Arts & Culture, and Maps teamed up to debut immersive 3D geospatial AR directly in the Maps app.
Challenge
Rebuild 16 Paris icons (Eiffel Tower, 1900 Expo pavilions, etc.) in <20 MB assets that load instantly for a billion users, and produce a premium showcase video for Google I/O 2024.
KPI
Position Google Maps as a simple platform for immersive, brandable interactions that let cities and brands market to consumers.
Solution
A way to to time-travel.
AR used to turn ‘users’ into time travelers of 1900 Paris or 1789 Notre Dame using Google Maps geospatial AR: democratizing AR for 1 billion monthly Maps and biggest barrier to AR adoption: discoverability inside apps people already use.
See never-built Eiffel design concepts from 1900
Search a landmark in Maps ➜ tap “AR Experience” ➜ View AR through the camera or remotely via Street View.
Viewing Paris through time.
AR changes the world you are in to 1900-era Paris, users can view unrealized Eiffel Tower designs and the once-temporary Exposition Universelle pavilions.
Experience, without Travel
The immersive experience is viewable wherever users are through street view on Google Maps.
Geospatial Tour Guide
The visual ‘stunning’ quality of the composition was the most important aspect to get right.
Eiffel Revitalized | Inspiration
The history of the Eiffel tower was brought to life with new technology.
Tools
Figma, Adobe Aero, Photoshop, Illustrator
Patrick Johnson
CEO of Rock Paper Reality
‘Başak Akman for designing a beautiful, intuitive UI—and for stepping in front of the camera in Paris”
Jenny Sun
Product Manager at Google
“We envision entertainment, travel, education, arts, retail, and many more experiences. This is truly an exciting time to be a part of the Google Maps and geospatial AR community.”
Google Maps Introduces AR For Paris Landmarks With Rock Paper Reality
RPR teamed up with Google AR & VR and Google Arts and Culture to launch and promote a world-first AR activation in Google Maps, in Paris.
Link to Article →
Google AR at I/O 2024: New Geospatial AR features and more- Google Developers Blog
We've been exploring new ways to create engaging, easy to use, and shareable experiences and connect your Geospatial AR creations with more users.
Link to Article →
Explore new augmented reality features in Google Maps
Google Maps now offers AR content at historical Parisian landmarks with Google Arts & Culture and Ubisoft.
Link to Article →
